Southwest Airlines announces fares and flights to/from Atlanta starting from $79 one-way

Southwest President, Chairman, and CEO Gary Kelly revealed details of Southwest's first Atlanta schedule during a luncheon with the Metro Atlanta Chamber of Commerce.

"We're bringing especially great value to those of you who travel last-minute," Kelly told the audience of business leaders. "Here in Atlanta, our fully refundable, walk-up fares will be, on average, more than 30 percent lower than anything currently in these markets. And we are bringing the flexibility Southwest Customers already enjoy in other cities because we don't charge a $150 fee simply to change your plans."

From Atlanta, Southwest initially will offer 15 nonstop departures each day to five destinations: Baltimore/Washington (BWI), Chicago Midway (MDW), Denver (DEN), Houston Hobby (HOU), and Austin, Texas (AUS)--a route not previously served by AirTran Airways.

NEW ATLANTA SERVICE BEGINNING FEB. 12, 2012 (open today for purchase on southwest.com):
$99 each way between Atlanta and Austin - two daily roundtrips
$79 each way between Atlanta and Baltimore/Washington- four daily roundtrips
$99 each way between Atlanta and Denver - two daily roundtrips
$99 each way between Atlanta and Houston Hobby - three daily roundtrips
$79 each way between Atlanta and Chicago Midway - four daily roundtrips